From August 15th to 19th, the 2025 Southren China Book Fair will be held in Zone B of the China Import and Export Fair Complex. With the annual theme of "Bookish Bay Area · Reading the World · Sharing the Future", This year's Book Fair has constructed an exhibition model of "1 + 1 + N (1 offline main venue + 1 online cloud venue + N types of characteristic sub - venues)" and is held simultaneously through in - depth integration of online and offline as well as linkage at all levels in the province. The main venue of This year's Book Fair covers an area of about 40,000 square meters, with four thematic exhibition halls: "Reading · World", "Reading · Future", "Reading · Life" and "Reading · Guangzhou", and is planned to have 24 characteristic pavilions and 4 functional interaction areas. Among them, "Reading · World (International Culture Exhibition Hall)" sets up characteristic pavilions such as the Theme Pavilion, Vietnam Guest Country Pavilion, Southeast Asian Countries Pavilion, European Countries Pavilion, and International Brand Publishing Pavilion; "Reading · Future (Brand Publishing Exhibition Hall)" sets up pavilions like China Publishing Group Pavilion, Sichuan Guest Province Pavilion, Guangdong Pavilion, and Digital Science and Technology Pavilion; "Reading · Life (Reading Life Exhibition Hall)" includes Children's Pavilion, Brand Publishing Pavilion, Dudu Trendy Living Pavilion, etc.; "Reading · Guangzhou (Yangcheng Book Exhibition Hall)" has pavilions for digital publishing, cultural and creative industries, leisure reading, characteristic reading, and understanding Guangzhou. It sells nearly 500,000 kinds of various publications and cultural and creative products from more than 1,500 domestic and foreign publishing institutions and cultural and creative enterprises (including publications from European and American publishing giants and representative institutions in Southeast Asia, Central Asia and other regions). There are 467 characteristic sub - venues in physical bookstores, public libraries (cultural centers), Xinhua Reading Spaces in cities and counties (cities, districts) of Guangdong, as well as Guangzhou Railway, Guangzhou Metro, Liwan Health Industry Park, rural national reading points, etc., with a total exhibition area of over 100,000 square meters. This year's Book Fair also continues to set up sub - venues in Macau and Kashgar, Xinjiang. It is particularly worth mentioning that during This year's Book Fair, more than 200 famous scholars were invited to hold cultural activities, and 2,335 various cultural activities were held in the main and sub - venues (348 in the main venue and 1,987 in sub - venues around the region). The South China Book Fair has long adhered to the purpose of "based on the Bay Area, radiating the whole country, and linking the world". This year's Book Fair has further strengthened the efforts of "introducing in" and "going out", combining the promotion of national reading with the promotion of cultural exchanges, upgrading from a regional reading activity to an international cultural event, and taking an important step towards internationalization. By building eight highlights, it has created an international, technological, and youthful feast of books.

Highlight 1: Focusing on the Center and Serving the Overall Situation, Demonstrating the Mission and Responsibility of the Times

This year's Book Fair closely follows the national strategy and the overall development situation of Guangdong, empowers high - quality development with the power of books, and demonstrates cultural responsibility through multiple measures. Building an ideological "National Study". The International Culture Exhibition Hall focuses on displaying the themed publications (overseas versions) of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, sets up a themed exhibition area of "the road of socialist modernization with Chinese characteristics", systematically displays relevant theoretical works and practical cases, and focuses on the international communication of Chinese excellent traditional culture, the international interpretation of the road of socialist modernization with Chinese characteristics, and the international communication of the Chinese discourse system. Three - dimensional display of the practical achievements of the "Hundred, Thousand, Ten Thousand Project". The main venue has a special "Hundred, Thousand, Ten Thousand Project" photography exhibition, vividly presenting vivid cases of rural revitalization in Guangdong through more than 300 documentary images; The "low - altitude economy" smart integration exhibition area innovatively uses AI + UAV technology to dynamically demonstrate scenarios such as modern agriculture and smart logistics; It displays popular books such as "Chinese Art", "Beautiful China", and "Chinese Traditional Culture" to tell Chinese stories well, spread Chinese voices, and empower the "Hundred, Thousand, Ten Thousand Project" with culture; The Digital Science and Technology Museum has launched a research course matrix covering 8 themes and more than 3,000 bases to help integrate urban and rural educational resources. Continuing the red cultural bloodline. This year marks the 80th anniversary of the victory of the Chinese People's War of Resistance against Japanese Aggression and the World Anti - Fascist War. The main venue will hold a special exhibition to commemorate the 80th anniversary of the victory of the Anti - Japanese War, showing the contributions of overseas Chinese in the Anti - Japanese War through overseas Chinese postal documents; Hold the "The Great Wall of Flesh and Blood · Loyal Souls in the Flames of War - A Hundred - meter Long Scroll Special Exhibition of the Epic Image Commemorating the 80th Anniversary of the Victory of the National Anti - Japanese War"; Carry out the immersive research of "I am a Red Correspondent", innovate AIGC technology to activate red history; Organize book signings of anti - war themed books such as "The Sinking of the Lisbon Maru" and signing ceremonies for new traditional Chinese - character books; Invite experts on the history of the Communist Party of China to give lectures such as "Several Issues on the Anti - Japanese War" to promote the spirit of international joint anti - war. Fourth, establish a universal benefit reading network covering the whole region. Innovatively open 33 transportation characteristic reading spaces such as airports and high - speed railways. 51 "Xinhua Reading Spaces" and 33 rural reading points form a "15 - minute in cities, 3 - kilometer in rural areas" cultural service circle. The cultural activities held also extend from the city center to community bookstores, rural cultural stations, etc. In addition, all books in the main venue are available at a discount of 60% or more, and public welfare activities such as "You choose books, I pay the bill" and "Yangcheng Book Exchange Festival" are carried out simultaneously. Through the three - dimensional linkage of "themed publishing + characteristic exhibition + public welfare services", the Book Fair has become not only an important position for spreading the Party's innovative theories, but also a vivid window to show the achievements of Guangdong in promoting the construction of socialist modernization with Chinese characteristics.

Highlight 2: The Book Fair Has Been Renovated and Upgraded, with a New Visual Image Leading the Reading Fashion

The 2025 Southren China Book Fair appears with an international and youthful attitude, comprehensively upgrading the visual image and space design, and shaping a "young, open, and diverse" cultural brand image and an international reading carnival. The book shape of the new LOGO echoes the English abbreviation "SCBF" (Southern China Book Fair) on the left and right, implying "based on the local, facing the world"; The rose purple - crimson color matches the modern sense and dynamic vitality of the night view of the Canton Tower, and also symbolizes the profoundness of knowledge and the thickness of the Bay Area culture; The three - dimensional page turning design of the book on the left implies "the eternal spread of knowledge", and the English lines on the right are simple and smooth, reflecting the international positioning; All guides, exhibition boards and publicity materials in the main venue are designed in both Chinese and English, which not only serves international audiences, but also conforms to the cultural characteristics of "integration of Chinese and Western" in the Bay Area. Simple design, bilingual experience and scientific zoning, as the main vision says - "Reading the World", this renovation journey is letting the world see the infinite possibilities of the Bay Area through the pages of books.

Highlight 3: Two - way Empowerment of "Introducing in" and "Going out", Taking an Important Step towards Internationalization

The Southren China Book Fair has been going on for 32 years since 1993. It has always been rooted in the fertile soil of Lingnan culture, responded to the concerns of the times, and become an important platform for Guangdong to promote national reading activities and enhance cultural soft power. From the first Book Fair taking the lead in selling Hong Kong and Taiwan books in the country, setting up cultural theme pavilions in Taiwan, Hong Kong and Macau since 2012, to setting up the Malaysia Pavilion in 2014, and increasing efforts to set up international theme pavilions such as the Germany Pavilion, Spain Pavilion and France Pavilion since 2019 to promote the cultural achievements of various countries, it has begun to explore the path of international exhibition. This year's Book Fair, based on historical accumulation, takes high - quality publications and cultural activities as the guide, takes cultural exchanges and cooperation as the link, builds a bridge for mutual learning between Chinese and foreign civilizations, serves the cultural integration and innovative development of the Guangdong - Hong Kong - Macao Greater Bay Area, not only shows the bright and diverse international culture to Chinese readers, but also presents a "tangible business card" of Chinese civilization to the world. There are many highlights in "introducing in". Original books, international celebrities and cultural experiences together build a feast of books. The main venue has a special "Reading · World" themed International Culture Exhibition Hall, gathering the cultural essence of many countries in Southeast Asia, Europe, Arabia, Central Asia and other regions, focusing on displaying publishing achievements from 23 countries and regions, and 20,000 kinds of original books from top international publishing institutions such as Penguin Random House, Macmillan, and Japan's Shogakukan; Introduce the World Children's Books and Illustration Exhibition, open a special area to display the Bologna Book Fair Illustration Award and the 2025 Best Children's Books, allowing readers to enjoy the world - class cultural and artistic feast without leaving the venue. Famous scholars at home and abroad are shining like stars. Foreign writers come across the ocean with their classic works to meet and communicate with Chinese readers. American writer Wendelin Van Draanen holds a sharing session on "Flipped"; British illustrator Neil Parker carries out a dialogue on the theme of independent illustration; Dutch science fiction writer Roderick Lievenhart starts a science fiction theme dialogue with his novel "Stars"; And celebrities from Russia, Georgia, Portugal and other countries attend the reading sharing session of "Let the World Hear China, See China, Love China - We Are Walking on the Silk Road" and the launch conference of the new book "The Bay Has Gravity". It is worth mentioning that 2025 marks the 75th anniversary of the establishment of diplomatic relations between China and Vietnam. As the guest country, Vietnam, with publications and characteristic activities as the carrier, has launched the theme sharing of "Comrade Ho Chi Minh in Guangzhou", displayed Vietnamese national gifts "painting within painting" and traditional costumes Ao Dai, held the "Review of Chinese Literature in Vietnam in Ten Years" exhibition and the book sharing activity of Vietnamese writer Du Guangjunhuang's "Where There Are White Clouds, There Are People", and sold local characteristic snacks such as Vietnamese drip coffee, Vietnamese baguettes and Vietnamese spring rolls on site to express the good wishes of friendly exchanges between China and Vietnam. The Southeast Asian Countries Pavilion carries out activities such as the special exhibition of Malaysian - Chinese literature "Malaysia in 100 Books", the sharing of the cultural implication of the 24 Solar Terms Drum, and the display of creative Nyonya costumes; The European Countries Pavilion plans the 70th anniversary celebration of Dutch Miffy, Sino - Dutch book sharing, Polish art performances and French cultural experiences; The Arab Countries Pavilion has a book exhibition, cultural art and food exhibition, including Qatar coffee sharing and Egyptian publisher exchanges; The Central Asian Countries Pavilion shows local culture through art exhibitions, new book releases, Dongbula performances and national costume shows. The exhibition hall also has an International Art Museum, covering activities such as music records, international classic drama reading sessions, classical and modern dance workshops, and AI dance performances, showing classic IP and cutting - edge artistic innovation. In recent years, the organizing committee of the South China Book Fair has continuously expanded its international influence by implementing the "going out" strategy. Through multi - dimensional layout, the South China Book Fair has upgraded from a regional activity to an international cultural exchange platform, promoting the "tangible business card" of Chinese culture to the world. On the one hand, it holds special promotion meetings on international platforms such as the Bologna Book Fair, Beijing International Book Fair and Hong Kong Book Fair to attract international exhibition groups to participate in the exhibition and exchanges, and enhance the global exposure of the Book Fair. On the other hand, this year's forum "Outsmarting the Future: Technology Reshaping the New Ecology of World Publishing" invited global publishing industry leaders such as the International Publishers Association and Springer Nature Group to participate, discussed cutting - edge issues such as the integration of AI and publishing, exported the innovative practices of China's publishing industry, and discussed the training of publishing talents with international vision; The 6th "the Belt and Road" Publishing Cooperation Experience Exchange Meeting was held, which joined domestic and foreign publishing institutions, experts, scholars and industry representatives to build a high - quality dialogue bridge, focusing on the innovative practice of publishing cooperation under the "the Belt and Road" initiative, and promoting core issues such as copyright trade, market integration and cross - cultural communication. The International Culture Exhibition Hall of the main venue has a special theme pavilion and an international copyright trade exchange area, organizes the signing ceremony of "Guangdong version books going out", and simultaneously displays overseas version books such as high - quality Guangdong version books and Jin Yong's multilingual classics to promote Chinese IP to enter the global market through copyright trade and integrate into the global knowledge map; Invite more than 20 consuls general of various countries in Guangzhou to jointly launch the global launch of "Low - Carbon Action", hold a series of "Global Dialogue" interviews, interview the heavyweight guests invited by the International Pavilion, and launch a series of high - end interviews on issues such as civilizational exchanges and mutual learning and cultural cooperation; Invite famous economist Zheng Yongnian to hold a new book launch forum of "New Growth Engine: World - Class Bay Area", etc. In addition, the organizing committee of the South China Book Fair also links overseas social platforms, mainstream media in Hong Kong and Macau, and global cooperative media to release activity reports, strengthening the international communication voice.

Highlight 4: Focusing on the Characteristics of the Bay Area and Deeply Cultivating the Fertile Soil of the Humanistic Bay Area

This year's Book Fair takes the Greater Bay Area as a strategic fulcrum, based on the deep logic of "same origin context, diversified integration". Exhibition halls such as the Guangdong Pavilion, Hong Kong, Macao and Taiwan Pavilion, and Yangcheng Book Exhibition have built a three - dimensional cultural scene matrix, while deeply rooted in the local cultural fertile soil, making every effort to create a hub for inheriting Chinese context and a platform for civilizational exchanges and mutual learning that radiate the world, highlighting the core responsibility of the Greater Bay Area in promoting the modern communication of Chinese civilization. The Guangdong Pavilion is based on Lingnan culture, focusing on selling new books, bestsellers and high - quality books from local publishing institutions, showing the strength of Guangdong publishing through activities such as the first release of high - quality books, so that the charm of Lingnan can have a stronger radiation in the new era; The Hong Kong, Macao and Taiwan Pavilion, with the link of "trendy reading in the Bay Area, same context", builds a bridge for cross - regional cultural resonance. The Hong Kong Pavilion focuses on "publishing, printing and popular culture" and sells more than 2,000 kinds of bestsellers and derivatives of film, television and comic IP. The Macao Pavilion focuses on the "20th anniversary of the inscription of the historic urban area on the World Heritage List" and sells books on traditional Chinese medicine classics and the cooperation achievements of the Greater Bay Area, outlining the unique context of the integration of Chinese and Western. The Taiwan Pavilion has set up characteristic zones such as "Chinese tradition" to sell more than 3,000 kinds of the latest Taiwanese books and high - quality bestsellers on both sides of the Taiwan Strait. The Zhaoqing cultural exhibition area in the Greater Bay Area integrates local characteristics and connects local products to create a readable and enjoyable regional cultural experience. The Yangcheng Book Exhibition links rich formats such as publishing, science and technology, animation, games, ancient books, and intangible cultural heritage, and joins well - known enterprises and authoritative institutions in the industry to participate in the exhibition. At the same time, it holds various supporting activities such as famous scholars' dialogues, reading sharing, book signings, cultural research, and interactive experiences.

Highlight 5: A Gathering of Famous Scholars, Setting off a New Upsurge of Annual Reading Culture

This year's Book Fair has gathered famous scholars at home and abroad, especially the top scholars' lineup has reached the largest scale in previous years. Among them, 40 representatives of cultural celebrities with international influence are specially invited. The number of high - quality cultural activities has increased by 22% year - on - year, and more activities are organized to sink to the grass - roots level, enriching cultural activities in various characteristic sub - venues, and building the most influential cultural and ideological highland in southern China. Invited Mao Dun Literature Prize winners Ge Fei and Liang Xiaosheng, Lijiang Literature Prize winner Liu Chuxin, well - known scholars Dai Jianye, Kang Zhen and Zheng Yongnian, best - selling authors Ma Boyong, Liu Tong, Lu Sihao, Zhang Xiaoxian and Baicha, as well as Hong Kong director Wang Jing, musician Han Hong and other celebrities in the entertainment industry, comic masters such as Huang Yulang, Sun Jiayu and Zhu Deyong, international celebrities such as Laurence J. Brahm (USA), Wendelin Van Draanen (USA), Neil Parker (UK), Evan Kail (USA), Roderick Lievenhart (Netherlands) and Alex (Italy), popular science education experts such as Li Xiaojie, Hua Linfu and Li Taihui, super popular IP authors such as "I am not a white eater", "Sai Lei", "Qimiao Taxue" and "Qimiao Xiaoqi", and contracted authors of Yuewen Group Wuli Chouchou, Jinjiang popular author Tuyang Xiansen, etc., to create a cultural carnival with both ideological depth and public popularity.

Highlight 6: Upgraded Quality Publishing Matrix – Authoritative Institutions and Excellent Works Jointly Build a New Highland for Reading

This year's Book Fair has seen improvements in both the lineup of participating institutions and the quality of publications compared to previous editions. On one hand, the authority of participating institutions has reached a new high. It has gathered China's most influential "national team" of publishing houses and leading industry institutions. Notably, China Publishing Group made its debut with 23 affiliated "national-level" publishing houses as a whole. Time-honored institutions such as People's Literature Publishing House, Commercial Press, and Zhonghua Book Company participated collectively, with their exhibition area expanded by 40% compared to the previous year. National academic publishing institutions like China Science Publishing & Media Group (affiliated to the Chinese Academy of Sciences) and China Social Sciences Press increased the proportion of science and technology publications to 25%. Sichuan, as the guest province, organized 8 "National Top 100 Publishing Houses" from the province, including Sichuan People's Publishing House and Sichuan Children's Publishing House. On the other hand, both the quantity and quality of premium publications have risen. The themed publishing zone showcased over 200 major themed publications, including multilingual versions of *Xi Jinping: The Governance of China*. The academic works zone introduced achievements from several national publishing projects for the first time. The classic literature zone gathered all winning works and authors' manuscripts from the past five sessions of the Mao Dun Literature Prize, along with newly added in-depth products such as academic research series on Jin Yong's works. The cutting-edge science and technology zone highlighted publications reflecting the latest scientific achievements, such as the *Road of China's Science and Technology* series and the "Frontiers of Artificial Intelligence" series. By upgrading the level of participating institutions, optimizing the structure of publications, and innovating display formats, the Book Fair has become the most professional and authoritative publishing event in its history, offering readers high-quality reading choices ranging from classic inheritance to frontier exploration. In addition, the Digital Science and Technology Museum focused on demonstrating the in-depth integration and innovation of technology, education, and cultural tourism driven by AI. It widely applied artificial intelligence technology in diverse scenarios, highlighting the far-reaching significance of reading ecosystem upgrading empowered by technology. In the field of AI education: - The Haijiaoquan AI Reading & Creation Pavilion enabled children and teenagers to transition from "reading" to "creating" through four thematic experiences. - The Shuqi Novels Zone provided rich creative experiences with new reading technologies. - The world's first blue-light-free AI learning machine showcased "eye protection + personalized tutoring" functions. - The forum themed "Children's Reading in the Age of Artificial Intelligence" explored how AI empowers the upgrading of reading and creation. In AI + red research: - The immersive challenge "I am a Red Correspondent" allowed teenagers to pay tribute to history through interaction. - The 3rd "Guangdong-Hong Kong-Macau Greater Bay Area Red Research Practice" Exhibition and Evaluation Activity, along with the Youth AIGC Science and Technology Innovation Competition, promoted innovation in red education through AI visualization. In the AI research ecosystem: It addressed three key pain points – adaptation of research courses, training of instructors, and cross-regional resource integration – to support the high-quality development of the "Hundred, Thousand, Ten Thousand Project". A research course matrix covering 8 themes, over 3,000 bases, and more than 30,000 instructors provided high-quality services. In AI + cultural tourism: - The "AI + 26 Blocks of Guangzhou" live-action role-playing game offered immersive exploration. - The Xinbaotang Tangerine Peel Culture Zone used AI to restore traditional craftsmanship and generate personalized formulas. Overall, it presented a grand event integrating technology display, red inheritance, educational innovation, cultural tourism integration, and public welfare practice.

Highlight 7: Trendy Toys and Cultural and Creative Products Gather Momentum to Lead a New Trend in Cultural Consumption

This year's Book Fair took the "Dudu Trendy Living Pavilion" as the core hub, linking characteristic zones such as the IP Trendy Toys Pavilion to form a cultural and creative matrix. From national animation IPs to intangible cultural heritage techniques, from technological experiences to local culture, from limited-time discounts to interactive check-ins, it not only satisfied Generation Z's pursuit of trends but also revitalized traditional culture through creativity. It built a comprehensive cultural and creative ecosystem covering "tradition + trends + technology", injecting new vitality into cultural consumption. The Dudu Trendy Living Pavilion of This year's Book Fair covers an area of 1,728 square meters and gathers over 5,000 trendy products: - Chenguang Stationery's co-branded national animation peripherals of *Jianlai* and *Zhan Shen* with Tencent Video integrated stationery craftsmanship with passionate national animations. - Trendy toy IPs collided with intangible cultural heritage handcrafts such as lacquer fans and pressed flower art, enabling dialogue between ancient and modern aesthetics in creative workshops. - Football drone competitions, butter bear puzzles, and佛系 cultural and creative products formed a "balance between dynamic and static". - Lingnan local cultural and creative products incorporating elements of Manchurian windows and Chaoshan overseas Chinese postal documents kept cultural context alive in objects. Combined with national trend flash mobs at the Cultural and Creative Night, customs clearance document stamping, and limited-time activities, it created an immersive scenario of "appreciation – experience – consumption – social interaction". A group of representative local trendy toy enterprises were invited to participate, "moving" the "China Trendy Toy Capital · Animation Expo Center" to the venue. It systematically showcased industrial innovation achievements in trendy toys, animation, and other fields, created immersive "book tours" and "Guangfu Dream Records" IP interactive VR experiences, displayed excellent IP cases, derivatives, film and television peripherals, animation peripherals, etc., and opened them for sale. Supporting activities such as IP creators' salons and new product launch conferences built a closed-loop consumption scenario of "appreciation – experience – collection – social interaction".

Highlight 8: Smart Reading for the Future – AI Empowers New Reading Experiences for Teenagers

The Children's Pavilion of This year's Book Fair integrates a sense of technology with childlike fun, conveying the concept of exploring the unknown and embracing the future. The Children's Pavilion presented a digital and intelligent new reading experience for children by focusing on selling China's annual excellent children's publications, children's educational and popular science products, and organizing rich and interesting educational activities, parent-child interactions, and exchanges with children's authors. Based on the "Reading +" book carnival, the pavilion built multi-dimensional reading scenarios with theme-colored carpets and IP displays, and prepared several popular children's popular science book sharing activities for young readers. The creative workshop launched activities such as eternal flower round fans, pressed flower art, and hairpin headdress trendy DIY to revitalize Lingnan aesthetics. The pavilion specially set up an AI reading and creation experience zone themed "Stepping onto the Future Adventure Island", focusing on digital intelligence empowering reading teaching and creation. It showcased: - Guangdong Xinhua's construction of a youth campus reading service system of "interest-driven – scenario empowerment – achievement transformation" based on the "book-course integration" publishing mechanism and reading service platform. - Application cases of the new generation of artificial intelligence tools – AI agent mice – entering classrooms in Yuexiu and Conghua districts of Guangzhou. It also invited young readers to carry out multi-modal AI creation based on their favorite books, allowing them to explore the joy of reading through practical activities and demonstrating a future artificial intelligence education vision integrating humanity and technology. The exhibition zone also launched a national-level reading achievement certification service for the first time, providing digital certification services for teenagers' creative works. Certificates can be queried on the National Basic Education Management Service Platform, local education bureau sections, and "Yueshengshi" (a Guangdong government service platform), helping teenagers accumulate growth files and digital assets. The "Youth Reading Action" Pavilion focused on showcasing typical cases and experience results of Guangdong's youth reading activities, and awarded certificates to relevant units in Guangdong that won the 2024 National Youth Student Reading Action Excellent Cases and "Scholarly Campus" list issued by the Ministry of Education. It used excellent examples to guide teenagers to love reading, read good books, and read wisely.

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